Consider Promoting with us in 2026! Look throughout MyWorld. I have a Strong marketing belief in Feature and Benefit visualizations.
The following is an EXEMPLAR of my latest application note for Fiber Undercut and Protrusion
Our support TEAM has been working with polishing, film, cleaning, and interferometry since the '90s. We work closely with customers to develop, resolve, and maintain process control issues. *(FEATURE)
These "Assets" are part of the Control Process Compliance for Fiber Protrusion
Each of these "Assets" are part of a Control Process Compliance Practice for Fiber Protrusion, Undercut & Coplanarity regulation.
Guided by Product Specification (*FEATURE)
*maintain process control issues *(NEED)
*(Benefit) COMPLIANCE with SPEC REQUIREMENTS i.e. Telcordia, IEC. etc.
The Importance of Controlling Undercut & Protrusion is paramount to a successful control process for polishing fiber. *(BENEFIT) REPEATABILITY
(Specification Compliance) > (Benefit)
*Turning feature awareness into need ownership.
(FEATURE) CONTROL PROCESS The basic polishing process involves these steps: (specification driven) (Assets)
- Epoxy Removal
- Geometry
- Final Step: finishing the optical surface
- Assembly
*In fiber optics, geometry is a feature.
*Performance risk recognition creates the need.
*Predictable performance becomes the benefit.
(PSS) Xerox Professional Selling Skills
Asset = Polishing
Asset = Epoxy Curing Oven
Asset = Interferometry
Coplanarity
Trusted Resource: XEROX Professional Selling Skills (PSS)
How the seller causes the buyer to realize needs from features
How wants are professionally created, elevated, and justified
Benefit:
- The measurable result a customer values because it directly resolves a recognized need.
- Benefits don’t convert — needs do.
- Benefit = A result the customer values because it solves a problem they recognize.
- A benefit is only found when a feature matches a need
Need:
- A problem the customer recognizes must be resolved
The FiberRep Team, when PROMOTING Social Media Marketing will apply "feature-benefit" selling. Again, Feature-Benefit Selling is the process of connecting the things your product helps your customers do
(features) and (benefits) to the goals it will help them achieve and the pain points it will help them eliminate (needs). If a prospective Customer Identifies with "benefits" and "features," often that Prospect becomes a Customer. Generally, a Monthly Fee Arrangement for Promoting BRAND via Social Media and EMAIL Marketing is applied ... contact me
*** Inspect, Clean, and Re-Inspect ... 100% Spec Compliance ***
Sticklers FK08 High Volume Fiber Optic Cleaning Kit @ eBAY
Visit Wet/Dry Cleaning Solutions for adapter cleaning and end-face Cleaning for more product info or more of "My World" for application notes
Use the MENU Above ... Email or call if you have questions.